In 1989 Braun launched their first analog wristwatch, the AW 10. Dietrich Lubs and Dieter Rams wanted the AW 10 to reflect their vision of creating a watch that displayed the time in the most functional way possible and embodied all their design principles.
1991 saw the release of the AW 50 which took the idea of ‘less but better’ one step further with the removal of numbers and the minute track, as well as simplifying the bezel. A date function was also introduced, indicated by a red chevron which would become an iconic feature of Braun watches for decades to come.
Fast forward to now, with the AW 10 EVO, a 2018 re-introduction of the aesthetic once created by Dietrich Lubs, with characteristics suited for today's ever-changing world fused into one model.
- 39mm x 8.7mm
- 48mm lug-to-lug
- Swiss quartz 3-hand date movement
- 3 ATM water resistant
- Stainless steel case with bezel
- Bespoke screw on case back
- Scratch resistant mineral glass
- Genuine leather strap
- Made in Germany
- Stainless steel case
- Mineral glass
- Leather strap